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A casual wear icon

CARRERA PHILOSPHY

Carrera was set-up in the mid-sixties in Verona, where it was able to develop the secret of its success: the capacity to unite cutting edge technology with artisan care for the product, able to transform a blossom as beautiful as cotton into beautiful and durable products.

The main production units of this Verona company are located countries where the raw material, cotton, is produced, but the Verona headquarters remain, as always, the design centre that guarantees all the high standards associated with Italian tradition and experience.

INDUSTRY

Carrera is a clothing “industry “and controls the whole supply chain, from the producer to the final consumer. The company has a wide range of garments for Men, Women and Children: from shirts to jackets, from trousers to accessories, and even a line of hosiery and Footwear.

Its collections are studied for the ever-more demanding consumer, and the values that inspire the company are universal and applicable to all age groups: simplicity dynamism, modernity, tasteful looks and performance.

SHOES IN TOUCH WITH NATURE

Dressing Carrera has always meant more than just wearing a young, carefree look, above all, it is a true statement of a commitment to a lifestyle that priorities comfort and enjoyment of the great outdoors, always in close contact with nature whether it is in parks, trails, fields and forests. The freedom to enjoy all of these comes from the practical qualities of comfortable clothing and a desire to walk and run that only well-made clothing and footwear can inspire.

This is the Carrera brand, designed for leisure time on your own or for fun with friends and family with all the protection you need.

Spring Summer'19 collection

DISCOVER THE NEW COLLECTION

CARRERA STORIES

Travel is the metaphor that accompanies humankind throughout its existence. Whether real or dreamed, it allows people to discover and discover themselves, interact and create bonds with others.  Carrera Footwear thus inaugurates the Carrera Stories project, which makes use of these features to create an active “tribe” by exploiting the social networks (Facebook and Instagram).
The post with photographs and videos allows the users of the community to create connections with one another, generating a fundamental word-of-mouth for the brand. The strategy adopted by Carrera Footwear stays up-to-date by creating quality content. To increase visitor/customer interest it uses content marketing.
The Carrera Stories project uses TRAVEL as its theme which is split under three heading: 

ALLA RICERCA DEL
BISONTE BIANCO

A voyage of discovery in Yellowstone

AW17

ALLA RICERCA
DELL'ONDA PERFETTA

A voyage of discovery in California

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ALLA SCOPERTA
DELL'EST

A voyage of discovery in NY/Adirondack/Canada

AW18

The Carrera Jeans brand is a legend in its own time

It has been a pioneer in the market for the last fifty years, over which time its renown has consolidated into a business able to unite cutting-edge technology with artisan care for its casual wear products, which are always comfortable and durable. UBC, in the spirit of this historic approach, offers footwear with a casual look but that are incredibly well-crafted, comfortable, durable and sensitive to the current trends.

Get In Touch

Feel free to contact us, we’ll get back to you soon.

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OWNED BY

United Brand Company S.p.A.
Via Strada Postumia 9
36050 Quinto Vicentino – Vicenza
P.iva 03541050245
Ph. +39 0444 1788101